This email by Mint is a great example of a company using humor to lighten the mood surrounding a screw up. However, I’d be pissed if they’d used this tone to announce a security breach. Messaging is all about context. 

This email by Mint is a great example of a company using humor to lighten the mood surrounding a screw up. However, I’d be pissed if they’d used this tone to announce a security breach. Messaging is all about context. 

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